The Woof Behind the Brand

The Belief

WHY 🐾

Only Woofs was born from a quiet rebellion - a refusal to accept that our dogs should settle for less.

Less quality.
Less care.
Less thought in the treats we give them.

As conscious dog parents, we were tired of checking labels for ourselves and compromising when it came to our pups. We believe wellness shouldn't stop at the human aisle - and that our dogs deserve better, too.

The Shift

WHEN 🌿

We created Only Woofs for the moment you realize that sugary pup cups and ultra-processed treats just don’t feel right anymore.

Rooted in Ayurveda and inspired by the healing power of herbal teas, our pup cups are thoughtfully designed to support gut health, skin vitality, longevity, and daily joy - with no nasties, ever.

This is a ritual your dog will crave, with ingredients you’ll be proud of.

The Experience

WHAT ✨

Each cup is a blend of clean, Australian made indulgence, crafted to meet the standards we hold for ourselves.

This is where dog treats rise to human-grade expectations. Where every moment with your pup is elevated.
Where wellness and luxury meet in one perfect woof.

Because if you check the label for yourself, it’s time to do the same for them.

This isn’t just pet care.
This is LUXE THAT’S NEXT.